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Effective Link Building Strategies In 2021


Link building is an SEO method to improve the ranking of a website on a search engine results page. Link promotion is the basis of a high-quality and sustainable result. It allows you to win over the search engines and provide relevant, voluminous, and constant traffic.


SEO specialists from Links Stream company are sure that backlinks to the site are necessary if you want to get to the top of the search results. Website rankings are still heavily influenced by content and backlinks. Therefore, you can’t ignore using link-building strategies under any circumstances.

Of course, you can’t just cheaply buy thousands of links without paying attention to the quality of the sources. Choose only those sites that will give you relevant traffic, and consequently, potential customers. It is not easy to choose an appropriate link-building strategy that will make search engines love your website, but you can do it if you stick to proven methods.

Link building strategies

First of all, there is no one overall successful link-building strategy. Since it is a creative process, it is better to combine several methods. Each SEO specialist is free to choose any combination. Here are some tactics:

  • Directories

Directories impact link building, as the relevance of creating backlinks to a site is still valid. It is helpful to make a list of SEO directories and their requirements.

  • Search for links

It is the oldest and most popular strategy. Search for links is about using Google or other search engines to find pages relevant to the request. It is helpful when you need to find a page to which you can add a link.

  • Forums and blogs

A forum can be a valuable link-building tool if used wisely. Do not forget that a search engine can often recognize a link on a forum as spam. By participating in discussions, the optimization specialist can leave links in the appropriate themed community.

  • Infographics

Images are easy to link. For example, if you publish a graph on your page, you get a link every time someone uses that image on their website. It is much less likely that someone that took a piece of your text will link it to the original. If people use visual content, they indicate the source more often.

  • Collecting opinions

Asking several influential personalities for their opinion on a particular topic, you will receive great informative material, appealing to both users and search engines.

  • Guest blogging

It is an excellent method, but you need to be careful and take into account the nuances. Guest blogging allows you to get backlinks and reach a much larger number of users, which is also great for improving the ranking of a website. But poor-quality blogging will not bring any results, and you will only waste your time and money.

Using this strategy, you can cover the target audience, attract potential customers, increase brand awareness and loyalty. You get an incredible opportunity to introduce yourself to a new audience. But of course, it is not a cheap strategy — few famous people will publish the article for free in their blog. There is also a possibility to choose the wrong blog, and as a result, you will not get a new audience spending a lot of money. If you decided to use this method, you need to think through what you will publish. It costs additional money to create unique, high-quality, and valuable content.

  • Mentions

Collaborate with opinion leaders, cite them or mention them in your story. It will grab their attention, and you will have a chance for a response. Don’t forget to notify the influencer about the mention.

  • Interview

Influencers can sometimes seem out of reach, but they are not. Many opinion leaders and famous people easily collaborate.

  • Collecting opinions

Asking several outstanding personalities for their opinion on a particular topic, you will receive excellent content that will appeal to both users and search engines.

  • Link building using crowd marketing

An old strategy that still works. You can post links to your website in the comments. The main thing is to post a comment on a blog or forum on the relevant topic. It should not look like an outright advertisement – you can allegedly recommend your resource to readers. Or thank the author for the material and mention your site. Link building by leaving a review has proven its effectiveness for a long time. The main thing is to act reasonably and not be impudent by leaving comments.

Link building platforms

  1. Social networks. The link indicated on Instagram, Facebook, Twitter, and so on has a lot of influence on the website’s credibility. And the YouTube channel has a positive effect on the website credibility, especially if you regularly post videos on this platform;
  2. Subject-specific portals. High-quality blogs, as well as high PR websites, are the best here. You can get a backlink for a certain amount of money or by exchange of services.
  3. Directories that use anchor links with the use of keys.
  4. Forums.

All in all, there is no overarching link-building strategy. There are only general concepts, but solutions can be individual. In all situations, the optimizer should apply knowledge, skills, and experience to achieve success.