Todd Sumamno
Photography is an art that has been in existence for more than five decades. People of various cultures and nationalities preserve memories with the aid of photographs. It simply relieves memories and has become a very lucrative profession.
In prior years, parents were skeptical about their children specializing in this art, those who approved only allowed their wards to engage in the art of photography part-time. Although their disapproval came from the place of concern as photography was not seen as one of those professions that can regularly put food on the table, talk more of increasing the standard of living of a given individual.
The main aim of most businesses is purely to earn not just revenue but profits that’ll cater to the financial obligations and needs of all stakeholders. As a result of this underlying motive, businesses engage in activities that would increase their visibility, clients, and goodwill. 
Everybody loves great pictures and that’s why there has been a sudden increase in the number of people who learn professional photography in recent times. Every business has a story to tell, storytelling itself is an art that is further enhanced by pictures. It is very essential for every business to creatively tell its stories by employing the uniqueness of photography.
In the long run, the use of photography increases the return on investment (ROI). A survey has it that photos are currently being used to drive Social media return on investment (ROI). Since the importance of photography has been established, shouldn’t every potential or existing business owner or manager learn the ropes?
This article lists other important factors why photography is a must for every forward-thinking organization.
Want to make your products more visible?
If any organization intends to make a product more popular then hire a professional to make this dream come through. A well-taken picture attracts more people than a well-written poem as we belong to the generation of humans who read sparingly but with professional pictures you can get them interested in your products and services.
Increased Engagements
This is very evident on social media as pictorial posts generate more likes and comments than posts that are purely text related. When looking deeper into what makes engaging social media posts, parkerphotographic.com/ emphasises other skills such as photoshopping and editing that can help a given business create a buzz in the social space. It is no news that professional-looking pictures have more visibility than unprofessional ones.
Marketing Made Easy
Quality content needs little or no words to attract people. The use of professional photos to advertise the product or service rendered by a given organization has reduced to the barest minimum the need to hire more staff, for the sole purpose of convincing clients to purchase goods. This is why certain organizations expend a lot of money on billboards rather than hiring more marketing staff.
First Impression Enhanced
The first impression a potential client has about a given brand is very essential, as a result of this, brands employ the use of photography to ensure that the client is impressed by the visuals available on either the company’s website, billboard or advert. A shabby picture speaks volumes and not every client would be generous enough to give an organization a second chance to make another first impression.
Branding
Although in a very subtle manner, photography aids branding. It basically tells the story of the three W’s every customer is interested in. Who they are? What do they do? Where they are located? It is a vital tool used in establishing a brand’s identity.
Competitive Edge
Almost every organization have ways of introducing their brand to the public, some employ the use of i-stock images while others probably use other free images found on the web but organizations that make use of professional pictures usually stand out from the crowd.
Familiarity
Having pictures of members of staff and even offices littered on the website of a given company creates an avenue for potential clients to bridge the gap that erstwhile existed. As they unknowingly form a connection with the brand and this makes it easier to enter into a contractual relationship with the brand.
Research has shown that imagery is an important branch of business, managers ought to pay attention to it, as it is the visual representation of their organization and it has a direct impact on the future of not just the brand but on the careers of those charged with governance. It is, therefore, very essential for managers to creatively utilize the art of photography to their advantage.
