Todd Sumamno
It is a well-known fact that most people spend a significant amount of time going through their emails these days. This fact makes email marketing one of the most reliable modes of marketing. Not only is it relatively easy to execute, but it also is cost-effective. Furthermore, unlike other channels, with email marketing, you keep in constant touch with your customers via welcome emails, birthday wishes, etc. As long as you keep reminding them that they are valued, they will engage with your content and keep coming back. This article will discuss the top seven benefits that give email marketing an edge over its counterparts.
Personalized Content
With email marketing, you can easily segment your clients into various lists based on their demographics, preferences, and activity. This approach allows business owners to design targeted content that connects directly with the eros reading it. You can work on the subject lines and add images that will feel relevant to them.
Personalization is one of the top priorities of email marketers mainly because it can significantly drive up customer engagement. No one likes to be sold to. So to push your customers to the conversion stage, it is imperative that you first form a lasting relationship of trust and get to know them a little better.
Brand Image
Email marketing might be one of the best ways to build your brand due to its direct reach into the customer’s inbox. If you create content worth the reader’s attention and end up forming a connection with them, the sky’s the limit. Not only will it give you an edge over the competition, but it also provides you with useful feedback from the customer. You can do this by posting surveys and discussions on your social media handles. Once they get involved, you will find out more about their pain points.
Sales
Email marketing has the potential to boost path-breaking sales by also providing an opportunity for impulse buying. Many email marketing vendors know the hacks to ignite this emotion in the customer. One way to do this is by featuring often purchased items next to the item they just bought. You can also offer them discounts for future buys. If a person sees something similar to their past purchase being offered at a reduced price, they are more likely to go ahead with a new purchase. Companies can leverage this common phenomenon to boost their sales revenue.
Customer Relationship
A customer will always appreciate the time and effort behind an email campaign if they feel that they are not just a number in your eye. Everyone wants to feel valued and understood at the end of the day. Because it is nearly impossible to contact each of your customers by phone or in person, email marketing comes into play.
Drip marketing is nothing but leading a prospect down the conversion path by showing the customer that they value and keep your brand at the top of their head. These campaigns can gradually ‘drip’ tips and tricks, helpful information, product details, etc., over time.
Budget Optimization
As is the case with any business, there will always be time as well as budget constraints. The scarcity principle holds especially true for small businesses where they often don’t have the luxury of ‘going big or going home. Something as basic as a direct flyer campaign can be pricey as it can include costs of printing, designing, and mailing.
Email marketing is an excessive alternative to other channels mainly because it uses both time and budget efficiently. Neither is designing an email complicated nor does it take much time. Another factor that makes it different is its ability to stay cost-effective regardless of the number of subscribers.
Metrics
Open rates and click-through rates are metrics that can provide a massive amount of information to marketers about what is working and what isn’t for their campaign. Both these metrics, along with many others, are extremely important from a feedback and growth standpoint. Data analytics can easily provide this information that you utilize to either improve your current campaign or design a new one.
Website Traffic
Emails are an excellent way to lead customers straight to your website. This strategy is usually accomplished by placing your weblinks in both the emails and the social media pages. Your email campaigns can also encourage customers to engage with other articles or blogs on your website to boost web traffic significantly.
Social sharing is another way to unite your email campaign and social media efforts. Both of these go hand in hand and can propel growth for the other. Don’t forget to include your social sharing buttons in the emails to coax your customers in promoting your content on their own social media pages.
Brittany
