Did you know? Between 62% and 90% of initial impressions are formed just by colors.

When you’re creating a strong brand, color means more than just looks. Your brand’s colors talk to your audience without using words.

To avoid this, it is important to choose the right color scheme. They’ll be on your website, business cards, and images, among other places.

When you use the same colors everywhere, your brand looks more unified, which helps people remember it. It can also change how people feel and act.

We’re going to show you 8 business color palettes that you can use to make or change your brand.

What is a Business Color Palette?

 

A business color palette is a collection of colors that you choose to represent your company. It includes around five to ten colors that show your brand’s identity and values. By using these colors throughout your branding, you can help more people recognize and remember your brand.

These colors show up in lots of places like the logo, social media, website, business cards, and ads. If a business has a physical store, the colors might also be used in the store’s design, product packaging, and employee uniforms.

If you want to create a business color palette for your brand, Hocoos can help. It is an AI website builder tool that you can use to make your logo using unique designs. What’s best is that you incorporate the same color palette, theme, and design into your website as well. Hocoos helps you create a strong and consistent online presence through your website.

Understanding Color Schemes

 

Color is very strong; it can tell us things, make us feel certain ways, and change what we do. It’s the study of how different colors make us feel, think, and act. In this case, red often makes us happy, while blue can make us calm down.

The theory of color looks into how colors change the way we see things. Everything starts with red, yellow, and blue, which mix to make every other color.

Designers use these schemes to pick colors that go well together for things like logos and websites.

How to Choose Your Business Color Palette?

 

Picking the colors for your business is important because they’re the first thing people notice. Colors can make your brand feel strong and create a lasting impression on people.

If you are designing your brand, here are some simple steps to choose your business color palette.

1. Define your brand

Colors for your brand show what it’s about. The story you want to tell, your beliefs, and these things should all fit together.

To do this, you should first think about what your business is. Find words that show what kind of person it is like you would for a person. Think about what makes your business unique and how you want people to see it.

2. Look for the meaning of colors

Pick colors that make your brand stand out once you know what it’s about. Learn about color theory and psychology to figure out what each color means. Keep in mind that there is no set rule for what each color means or how people will feel about it. It’s about how the colors mix.

Blue and gold together look fancy and royal, while blue and pink together look fun and girly. When you’re with other colors and in certain places, colors can mean different things. Colors look different to people from the same place.

Different fields often use certain colors.

A lot of food companies use bright colors to get people hungry.

For tech companies, blue means trust and speed; orange means friendliness, and purple means creativity.

Wellness and health businesses use blue to show trust, green to show nature, and orange to show thrill.

Fashion and beauty companies use warm colors to show love and black to show class.

There are many uses for these colors, but those are the main ones. You can also use them in other ways.

3. Find inspiration

Watch what your competitors are doing with color before you choose your own. Look at what makes them successful and think about how you can be different.

Try getting feedback from focus groups about the colors you’re thinking of using. See how people feel about them and how they connect with your brand.

4. Pick your main color

Choose one color that represents your brand the most. Think about what this color means and try out different shades until you find the perfect one.

5. Choose secondary colors

Once you have your main color, pick two to four more to go with it. These colors should complement your main one.

You can go for:

·Colors similar to your main one (analogous)

·Different shades of your main color (monochromatic)

·Colors that stand out from your main one (contrasting)

Each type of color scheme gives your brand a different look and feel.

6. Don’t forget neutrals

While you’re choosing your main colors, don’t forget about neutrals. These are important because they’re used for things like text color and backgrounds. Neutrals are usually white, black, or different shades of gray.

7. Test your colors

Once you’ve picked your colors, try them out together to make sure they look good and send the right message. It’s also important to check if your colors work well together on your website.

8 Modern Business Color Palettes

 

Check out these ten trendy business color palettes that can give your brand or website a modern look.

1. Blue and gray color palette

People feel calm like they can trust you, and that you’re smart when you use blues and grays in your brand’s color scheme. Trust and peace are what Blue is all about. Greys make people feel balanced, moderate, and up-to-date, which goes well with Blue’s safety. When it comes to personal brands in areas like finance, tech, or corporate consulting, this set works really well.

Hex codes: #080909, #E3E3E3, #87735E, #A1B1C2, #111F39

2. Brown, blue, and green color palette

Brands often choose the color orange because it makes people feel creative, energetic, and excited. Orange-based brands often feel upbeat, friendly, and bold. Orange and brown go well together because orange adds a lively pop of color, and brown adds security and warmth. This mix works well for brands that want to be fun and trustworthy at the same time.

Hex codes: #F8F5F1, E2E9F7, #EFD4A9, #411B12, #082820

3. Yellow pink, and blue color palette

When used together as brand colors, yellow and pink make people feel good, give off energy, and have fun. Yellow makes you feel happy and creative, and pink goes great with it because it is also bright and lively. The mix of yellow and pink makes the brand feel friendly and fun, which is great for reaching young people who are always on the go.

Hex codes: #A9BDC8, #ECEDEC, #E656A5, EFDA32, #D8CBBC

4. Blue and orange color palette

Blues and oranges together in a brand’s colors make a lively and trustworthy mix. Blue stands for reliability and calmness, while orange brings energy and excitement. It’s great for professionals, entrepreneurs, and consultants who want to be seen as vibrant and trustworthy.

Hex codes: #FF7D3B, #834A10, #C1BBB6, #DABA98, #B0D9E8

5. Neutral color palette with a pop of pink

It might seem strange for a brand to use pink and brown together, but they look great together. Brown adds warmth and dependability, while pink adds color, beauty, and fun. This mix works well for lifestyle influencers or small brands that want to be approachable and classy at the same time. It’s also great for brands that sell beauty and health products.

Hex codes: #D8C29D, #E8CED5, #C7CAC6, #13100F, #9D7951

6. Light green and blues

Light blues and greens in a brand’s colors make things feel new, calm, and in tune with each other. Light blue stands for trust and peace, while light green stands for nature and growth. People whose personal brands are about health, wellness, and living, like fitness coaches or wellness influencers, will find this combination to work best. It also works well for travel or hotel brands because it makes people feel calm and welcome.

Hex codes: #EAF1FB, #D8E0AC, #E6A679, #F3F4EE, #050408

7. Orange tan, and brown color palette

When brands use orange as a color, they often show that they are enthusiastic, friendly, and willing to take risks. The deep and grounded tones of brown go well with the lively energy of orange. This combination works especially well for brands that want to be both fun and trustworthy.

Hex codes: #ECEDE9, #E8CCB4, #C87B1C, #2C2020, #8D7D73

8. Sky blue, lavender and white

The colors sky blue, lavender, and white make a calm and peaceful business color scheme. Sky blue makes you feel calm, lavender makes you look classy, and white makes you feel clean and bright. This mix is great for businesses like spas, health centers, and wedding planners who want to have a calm and classy vibe.

Hex codes: #845F3B, #EFCFB5, #D0DBD9, #F6F7F9, #162740

Conclusion

Picking the right colors for your brand is very important. A good brand needs colors that show its values and make people feel the right way. You can choose any of the business color palettes from our list to start branding. If none of these colors fit your brand, you can create your own as well.