A website is a crucial part of your business because it is one of your many hubs for communicating with and reaching your customers, showcasing your products, and marketing strategies. While there are tools that help businesses develop websites for themselves, it is always a better idea to use a web development agency. If you have already done so and it has been a few years since your website went live, it may be time for a redesign. But what are the indicators that it is time to do so?

 

Your Website is Using an Outdated Design

Web design trends change all the time and get outdated very fast. What worked a few years ago might not work today, especially considering the fact that visitors and customers expect businesses to keep up with the latest web design trends.

To know if your business website is outdated, start by looking at other business websites. These will be forward-thinking businesses that keep up with these trends.

If your website seems dated, find a web design agency that has vast experience in business web design. When hiring a web design St Paul agency, inquire whether they also provide web development services. This is the process of turning your website design into a working website by writing the underlying code.

Your Website Has Become Slower

As websites age and businesses add more content to their websites, they may become slow. They may also slow down due to changes in some parts of the code, and we know unclean code is a major reason for slow websites. When getting the website redesigned, the web designer and the developer will work with and streamline your code to ensure they use the latest standards for a faster website.

A Higher-Than-Average Bounce Rate

The bounce rate is the percentage of people who leave your website after only visiting one page. This can be incredibly damaging for your SEO and ranking if the bounce rate falls below the average. A higher bounce rate can indicate a poor user experience caused by changes to the website or the website slowing down over time.

Let your web designer and developer know that you value user experience so that they keep it in mind when building your new website.

Your Products and Services Are Outdated

For businesses that do not have the budget for a full website redesign, a similar overhaul can make a difference. One thing to do during this overhaul is to ensure the products and services displayed are up to date.

As a business grows, it adds more products and services to its website. If a business is large enough, there is always the possibility that it will not remove some of its older products and services from its website. Forgetting to make these updates can lead to a poor user experience, unnecessary load on the server, and increased load times.

Improving your business website over time is an important maintenance step for your business. As your business and its website grow, it is important to take some time to consider whether a redesign or a full overhaul would help improve user experience, make the website more attractive and increase conversions.