How to Organize Your Own Independent Design Exhibition
If you are an artist then one of your ultimate dreams must be to have your own design exhibition. Through these exhibitions, an artist is able to sell their work to collectors and collaborate with different other artists. However, organizing your own art exhibition does seem like a daunting task since there are so many factors involved when it comes to preparing for it. Not to mention, if this is your first exhibition, there are always several doubts and fears in one’s head. Will anyone come? Will the artwork stay safe? Was everything done right? And so on. If you studied in an art school then you might have some idea of how to put together a successful art exhibition. On the other hand, if you are completely new to this then do not worry. Here are a couple of tips that will surely help you on the journey of your own design exhibition.
When planning for any type of an artistic exhibition, you have two options to choose from. You can either get it hosted through a private gallery or do everything solo. When your art exhibition is being hosted by a professional private gallery then you don’t have to worry about much. They will be a great help in preparing your show. It will be their job to curate all of your work for you, create the catalogues, work on the press releases, arrange the private view, and so on. Of course, all of this does cost more, so it is not really viable option for first timers.
On the other hand, if you plan on doing everything solo then you will have to do a lot of the work yourself. However, this option might be more affordable, especially for first timers. Listed below are different factors you will need to take into consideration when planning your own independent design exhibition.
1. Choosing The Location
Picking the right spot to hold your exhibition is important. Certain venues are responsible for exposing your work to specific types of individuals. Hence, you want to think about your target audience and the type of people you are looking to attract towards your work. This will help you in narrowing down your location. It also helps to do some research on previous artists whose work is similar to yours.
2. Selecting Your Artwork
After you have finalized your location, the next step would be to select your artwork. Choose pieces that show your capabilities and skills as an artist. Designs that you are most proud of should be showcased to the masses. If you are going for a specific theme then pick pieces that complement each other in terms of style, medium, or color. Visit the location of your exhibition and see how you can properly utilize that space with your artwork so that it looks attractive.
3. Finalize Your Artwork For The Exhibition
Your artwork should be ready to be displayed at your exhibition. Hence, make sure to take care of any finishing touches that need to be done. Make plans of how you want your artwork to be displayed at the gallery. Do you want your work in frames or will it look better frameless? What type of mounts will match with your artwork? Does your work require mirror plates in order to secure it? How will they be hanged on the wall? And so on. All of these factors play a crucial role in the quality of your artwork and how others will perceive it. Moreover, any limited edition or original artwork will require a certificate of authenticity; hence make sure you have everything you need.
4. How To Transport Your Artwork
Your artwork is precious cargo and should be protected at all cost when you are transporting it. You want it to safely arrive at the gallery. You can hire a van from a professional transporting company. Just make sure that all of your artwork has protective padding wherever it’s needed and that they have outer protection as well, such as boxes or crates. If you plan on transporting your artwork yourself, it is still important that you pack them correctly.
5. Get Your Art Book/Catalogue Ready
Before your design exhibition, you will need your very own art book/catalogue. In addition to selling your work at your exhibition, you are also selling yourself as an independent artist. Hence, it is important to have your CV, artistic statement, and art book prepared beforehand. You want your art book to have all of the important information in there such as your statement, biography, a professional portrait photograph, and high-quality images plus relevant information of all of your artwork.
6. Marketing Your Exhibition
As an independent artist, marketing a show that’s yours can be a daunting job. However, if you are prepared for it and have the proper tools then it shouldn’t be that hard. If you have a website of your artwork, you can start a mailing list and let people know in advance that you will showcase your artwork soon. You can also get in touch with other artist blogs, local galleries, and professional arts organizations that provide paid or even free advertising to other clients. Moreover, the world of social media is expanding rapidly; hence you can take advantage of that. Use apps like Facebook, Twitter, and Instagram in order to spread the news about your design exhibition. This will definitely grab the interest of your followers and you will have many people visiting your design exhibition.
When planned properly, you can surely pull off a great design exhibition all by yourself. The tips and guidelines mentioned above will surely help. As mentioned earlier, a proper art book will definitely increase your reach among other artists and collectors. People will get to know your work through your art book. That is where we come in. We offer the best art book printing services you can find. Get in touch with us to learn more.