How Casino Website Design Influences Players

If you’ve visited casino sites in the past, then you’ll know they all follow a similar formula. While they offer different styles and themes, they’re still going to lay their sites out in similar ways and offer similar things. That’s because the way they design their sites will influence the player. Here’s how that design, such as vulkan vegas no deposit bonus, can influence you when you visit a casino site.

Page Layout

First, let’s start with the page layout. When you first land on the casino’s home page, there will be certain things they want you to do. As such, they’ll place information and links in certain places on the page, to grab your attention.

In most cases, viewers will read a page in an ‘F formation’. Essentially, they’ll start at the top left and read across, and then go down, scanning again to find the information they’re looking for. Because of this, the most important info on a casino is going to be at the top of the page.

When you visit a casino site like one from casino pick, that’s why you’ll see their latest offers, or their welcome offer, in a large banner across the top of the home page. That should grab your attention first, so you can see what bonuses are in store for you if you become a member.

Colors

The colors used on a casino site are very important too, as they will have an effect on player behavior. That does mean overall, as the color of a site will set a certain mood. Lots of whites and blues will make a site feel modern and cool, while black and golds give off the vibe of a VIP casino.

The use of color goes deeper than that, though. Different colors are used, depending on what the site owners want you to do. There has been very deep research on the effect of different colors in marketing, and that’s used to lead you to a certain action.

For example, the site should have a ‘sign up now!’ button on the homepage. They need it to draw your attention, and get you to click it. These buttons are often yellow, green or orange. Yellow is optimistic, and used to grab your attention. Green is associated with wealth, and is easier for the eye to process. Orange is very commonly used as it’s seen as a call to action.

Free Gifts And Promos

Something you’ll see on most casino sites is the addition of promos, or additional extras you’ll get when you’re a member with them. That includes anything from a deposit bonus to extra luxury goods from a loyalty scheme.

This is a holdover from physical casinos. In these, customers get anything from free drinks to entertainment. It’s all designed to keep them in the casino, and keep them playing. The same goes on the casino site. If there are promos available to you, then you’ll keep playing for longer to get them.

You’ll see this when you see the terms and conditions on most promos. You’ll need to spend a certain amount per week on the site in order to benefit from the promos on offer, and that’s how the site funds them. The longer you stay, the better benefits you’ll get as a member.

This is a very small taste of how casino sites use their design to influence the player. It’s very similar to other commerce sites out there, and physical casinos as a whole. You can see how the simple use of layout and color can be used to influence you into certain actions. Now you you now this, you’ll see it for yourself when you access casino sites in the future.