10 Elements of a Modern Web Design That Leads to Conversion
When it comes to getting the attention of online users as a company or online store owner, web design is one of the most important parts of the process. After all, what good is a marketing strategy if the landing page or storefront turns people away? While there are plenty of things to consider when managing a business, the primary website is undoubtedly one of the primary factors, especially if the business wants to keep an eye on their online reputation management.
Fortunately, there’s no reason to deal with trial and error when it comes to overall web design. Optimization can be surprisingly easy, especially with so many examples of successful websites all around the Internet. Here are ten elements of modern web design that lead to conversion!
1. Getting the help of web design services
First and foremost, it would be remiss not to mention the ways a web design company can ease the burden and make it even easier to get the job done. A company can learn a lot from web design specialists, and the first order of business should be to get the help of a web design company as soon as possible.
2. Seeking help of SEO companies
Similar to the help of web design agencies, SEO companies can help make things much more manageable — especially when it comes to startups. It’s a surprisingly easy way to boost a marketing strategy, and is an essential part of modern web design.
3. Quality video content
While not necessarily so much a part of web design as it is the content, videos are an essential part of what attracts online users. From advertisements to how-to videos about the company’s products and services, the addition of video content will help attract an online audience.
4. Closed captioning and translation
For the video content, the addition of closed captioning is crucial, as not everyone that visits the website has perfect hearing. If someone has hearing impairment issues, they will undoubtedly appreciate a company that takes the time to add captions to their videos. When it comes to translation services, it would also be wise to add to videos as well as most of the content on the site.
5. The choice to increase font size
While some browsers such as Google chrome already have the option to increase font size, it would be wise for the company to take initiative when it comes to accessibility. The option to increase font size is specifically for those who cannot read smaller text, and it’s an easy way to gain rapport with the target demographic.
6. An emphasis on page speed
Page speed might seem like the kind of factor that stays low on the priority list, but most people would be surprised how much of an impact page speed can have on revenue and traffic. While most people might enter a website due to marketing tactics, they are more likely to stay if the page loads within the first five seconds. Taking steps to increase page speed is an essential part of web optimization.
7. The minimalist mindset
Web optimization is all about keeping things simple, which means the minimalist mindset is what wins the day. Fortunately, it also means that the company and the web design services agency don’t have to work nearly as hard to get the job done.
Those who keep an eye on the Google algorithm for SEO will know that the Google Page Experience focuses on user experience (UX) over everything else. A focus on user experience will make a difference.
9. A message that gets to the point as soon as possible
Most people appreciate a company website that respects their time, which is something that can be achieved by keeping things short and sweet. There’s no need to go for walls of text to get the message across, unless the company is working on blogs or articles. Keeping the message as short as possible while giving the necessary information is a part of effective modern web design.
10. Blogs and articles that focus on geo-targeting
Last but certainly not least, one of the best additions to a website comes in the form of blogs and articles. They can help get the message across and can even be used with long-form content, keeping readers as engaged as possible. A company can take things further by adding elements relevant to a city or state to help boost local interest. It’s a form of geo-targeting that can help push a company’s products and services toward the relevant demographic.
While web design can be somewhat overwhelming, the help of professional services, and the focus on simplicity, can help ease much of the burden. It’s an excellent way of keeping the company afloat, and ensures that relevance will never be an issue, thanks to the help of search engine optimization.
About the Author:
Ron Evan Tamayo
Ron Evan is a Digital Marketing Specialist and a writer who takes his time writing articles about traveling, psychology, and digital marketing. He learned about the digital marketing industry accidentally almost four years ago. He is currently based in Taiwan, taking up an MBA degree with a focus on Marketing. During his free time, he enjoys going to karaoke, traveling, and watching Netflix.