10 Reasons Why Conveyancers Need a Good Website Design
Ever wondered why it’s so important that your conveyancing company has a great website design? We explore the reasons, in this article.
In the UK, there are around 3,920 active conveyancing companies; many of which are vying for the same set of customers. Standing out from the crowd is a challenge that most companies face when a Google search for ‘conveyancing online’ brings up a staggering 8,730,000 hits.
Setting yourself apart from these others is tough, but a good website may just do the trick. In this article, we’ll share with you 10 reasons why conveyancers need a good website design. Take a look…
If you have a website, Google is judging you! As most people know, the goal for a business website is to get onto page one of a Google search and, to do this, you need to meet a set of criteria laid out by the internet search giant.
One of the major factors that Google looks at is technical SEO, which encompasses the nuts and bolts of how well your website works. This includes page loading speed, duplicate content, and any glitches. Because of this, it’s extremely important that you have a well-designed website which ticks all the boxes for technical SEO.
Us humans are a visual bunch, and we tend to be attracted to images and particular colors. People associate certain colours with certain emotions and, for a conveyancing website, it’s thought that black, grey, red and white are key colors which engender trust with customers. An attractive but uncluttered website design is key for conveyancing companies that are looking to get ahead.
A great website design can help your conveyancing company to save time and money by providing a platform for your knowledge base. By displaying important information and FAQs on your company website, you can cut down on the number of enquiry calls and emails from potential customers.
Conveyancing companies can also use chatbots on their website, which are able to answer simple questions from companies, leaving personnel free to tackle more complex tasks.
74 percent of potential customers visit a website before proceeding to make an enquiry. In 2022, a professional website is seen as a sign of credibility and, in fact, a significant number of people would not consider doing business with a company which does not have a website or a solid digital presence.
For most members of the public, the world of conveyancing is a mystical place, and more than a little bit daunting. Conveyancing firms can use their website design to explain processes and procedures in a human and plain speak kind of a way in order to help potential customers to feel more confident about taking the next step.
A great website allows you the opportunity to grow your network and increase the profile of your company. A simple way of doing this is to encourage website visitors to sign up to a newsletter – this allows you to collect valuable data from potential clients, as well as offering quality information to those who sign up.
Getting ahead of the competition – and staying there – is all about setting yourself and your company up as a thought leader in your industry. A well-designed website allows you to do just that by adding a blog page on which you can share your knowledge through well written, thought leadership articles relating to your industry.
These days, user generated content is big news, and many people will automatically check out reviews from other customers before committing to a company. A good website gives you the perfect platform to showcase testimonials from current and previous customers to help nudge website visitors toward making an appointment.
In 2022, consumers want information – and they want it fast! A great website allows you to tap into the world of video in order to present your services and your team to potential customers. 69 percent of consumers say that they would rather learn about a product or service by watching a short video than having to wade through pages of text so, if your brand is missing video, it’s missing out.
Our last simple, but important, point is that, in the modern world, people simply prefer to be able to do as much as possible online. They will usually do anything they can to avoid having to make a phone call.
Think of your website as your company’s shop window, and as a door leading to your company’s services. Include different contact options for customers to get in touch with you, and always make sure that your website is optimised for mobile. By providing the option for online conveyancing services, without the client even having to leave the house, you can bring in more clients than ever before.
It’s hard to exaggerate the importance of a great website in 2022. From shopping for groceries to shopping for a new home, the internet is now the most commonly used method for finding what you want, when you want it.
For an online conveyancing firm, this offers myriad opportunities for gaining leads and then converting those leads. As well as attracting customers, a good website is essential in attracting new talent, as this allows you to promote the benefits of working for your company.
In this article, we’ve highlighted the importance of a great website. You should always invest in the services of a professional to make sure that your design is head and shoulders above the competition.