Todd Sumamno
Through the years, it’s said that Instagram has been among the popular social media platforms worldwide. It continually grows to become a social media channel for all types of people and purposes.
If you’re a business owner, Instagram can catch people’s attention, especially if your company’s account is attractive and the published photos are both beautiful and eye-popping, and consistently get a lot of likes.
However, since Instagram is owned by Meta and is considered a social media platform driven by visual content, you need to make your profile as fascinating as possible for your visitors. That way, you’ll keep them on your page longer, increase engagement with your content, and boost your overall social media marketing strategy.
If you’re an Instagram user for business, below are the four ways to make your account more appealing to customers:
Set Up Your Profile Properly
First and foremost, you need to set up your Instagram profile properly to make it more attractive to random visitors. No matter how visually enticing your content is, it’ll become useless if you haven’t designed your profile appropriately. Hence, to ensure your customers will begin noticing your Instagram account, you should consider a number of aspects.
Case in point, it’s essential to add a beautiful and attention-grabbing profile photo to your account. If you’re an entrepreneur and you’re the brand yourself, a face shot can be a great profile picture.
Additionally, you need to work on your profile description. It includes all the information about you, your business, and why users should follow you. Since the description only allows 150 characters, make sure it’s clear, straightforward, and concise to draw your visitors’ attention.
Lastly, you should never forget to optimize your contact information. Don’t forget to include your business email address and phone numbers. If you have a business website, it’s best to add it to your profile so that visitors and followers will know more information about you. The more useful information you add to your page, the more interesting it becomes to your followers and prospective customers.
But if you think you need professional help to make your Instagram profile more alluring to customers, using an Instagram growth service can be a good idea. It can help you improve your profile and get real followers for your account.
Take And Publish High-Quality Photos
Typically, Instagram’s job is to provide engaging social media platforms to people worldwide. That’s why being one of the visually-driven channels, it’s essential to focus on the images you take and post on your account. If you have low-quality photos in your Instagram feed, the users won’t bother looking at your profile, increasing your chances of becoming loyal customers.
That said, you need to capture high-quality photos for your Instagram account. Make sure the images reflect your brand, get your followers’ attention, and provide value for your business. To do this, you need to avoid any mistakes. These can include using a dirty lens, not using natural light, shaking while taking the images, and other similar conditions.
Choose The Right Color Scheme To Implement
Aside from appropriately setting up your profile, you can also make your Instagram more enchanting by picking a suitable color scheme. It’s usually the color you want to be the focus of all your photos or a color theme that represents your brand.
Consequently, if your brand has more of a cool feeling, color schemes like green, purple, and blue can be excellent choices. If your brand has a warm feeling, using red, yellow, or orange can be a good idea. Finding the right color theme for your account display picture or page can turn it into a more visually appealing social media platform that you need for your customers to engage.
Nonetheless, if you want to give your followers and prospective customers a fresh look at your profile every week, you can try to experiment. For example, you can add three images of your products in one color and the other photos in another. Consequently, your Instagram will look fantastic and more organized, which increases the likelihood that more customers will engage and stay on your profile for a long time.
Plan Out How Your Feed Will Look Like
Another way of making your Instagram account more appealing to customers is to plan your feed layout. This means knowing how your feed will look after posting photos and how it’ll affect the overall look of your page.
Henceforth, when planning your feed layout, you may want to consider the proper placements of your photos to ensure they look coherent. For instance, you can showcase your images in your profile like a collage to keep it enticing to your customers. Before adding any photos, you can use excellent photo editing tools to show you what your Instagram will look like.
Bottom Line
In today’s digital landscape, Instagram has been one of the best social media channels for marketing purposes. With its ability to expand your customer reach and generate more leads, it’s essential to use it to your advantage to obtain a more desirable outcome. Luckily, by keeping the information presented above, you can successfully make your page more appealing to customers.
Brittany
