How to Crack the TikTok Algorithm to Create Viral Videos
Tiktok has been a disruptive social media platform for the last few years, launched in 2016. It has taken the social users by storm in no time. Even veteran content giants like YouTube, Facebook, Instagram, and Pinterest couldn’t ignore the triggering effect this short-video content app has created, and decided to join the ride with their own versions of short-form video content.
There is an audience on TikTok for every business or influencer that is looking to grow using the platform. Creating viral videos has been the heart of growing TikTok following.
This blog will dive in detail about how to crack the TikTok algorithm to create viral videos in 2023. We will cover the actionable tips and strategies that are working in 2023 and beyond.
Interested in growing your business or following on TikTok? Let’s dive in.
TikTok Algorithm: All That You Need To Know To Grow On TikTok In 2023
Like any social networking app, popularity and visibility on TikTok is hugely influenced by the TikTok algorithm. So, if you want to grow on TikTok and go viral, you need to know how the algorithm works and chalk out a comprehensive strategy to hit your goals faster.
Here are the most important elements that you need to consider before planning a content strategy and creating the actual content.
Needless to say, like any other social app, the TikTok algorithm works to show viewer the best content it thinks relevant to user activity. After you have downloaded the app, the algorithm will populate random videos on your feed trying to figure out what resonates with you, and what doesn’t.
Your TikTok feed keeps changing based on the videos you liked most recently, or posted comments, or shared them across the app. TikTok feed is super engaging and user-friendly. You can enjoy an unlimited feed of interesting videos with a simple thumb scroll. You will be shown more of the videos similar to the ones you recently had activity with.
Can You Buy Real TikTok Likes?
The simple answer is, yes. You can buy TikTok likes from a number of service providers online. The question is, are these likes helpful for the growth of your TikTok account or they might trigger a shadowban or complete closure of your account.
Well, to play safe and ensure this activity gives a true boost to your account, you should look for a credible and experienced agency to buy TikTok likes. A useful tip is to start small and scale your buying strategy from there.
If you ask yourself what is the key factor that enhances the chances for a video to appear on the for-you feed of users and go viral, it is watch time. Watch time is the average time a user watches your video relevant to the full video. If you can keep your audience to watch a video for 90% of the run time, then it is highly likely that it will go viral.
A user who has watched your video for its entirety is most probably getting value and is most likely to like, comment, and share. So, watch time also triggers video engagement and plays a role in the virality of a video.
For-you feed is the unlimited home screen feed of a user where content is surfaced based on a user’s watch activity, engagement actions, etc.
Actionable Tips & Strategies To Crack the TikTok Algorithm In 2023
Whether you are new to TikTok or you have built a little following, these tips and strategies will immensely help you crack the TikTok algorithm and go viral.
Bury the Lead
The best way to lose viewers is to tell them everything in your content. Why should a viewer bother to click your bio link and visit your website or blog when there is nothing left to share.
To avoid this unwanted scenario, you have to keep the real meat at the backstage, and tease the audience in the content about what they should expect.
This will increase the watch time, boosts audience retention, and the chances of going viral go up.
The 3 E’s of the Content
For a video to go viral on TikTok or any other content-driven app, there has to be something for the audience. Otherwise they will skip to the next piece of content. The three proven value elements are;
Educating your audience is a great way to keep them watching your video and push them further to a wider audience.
Depending on the niche of your account, you can share helpful tips to achieve a certain goal, share mini tutorials on how to use a specific tool, or inform them about certain developments in your niche that might affect the life or decisions of your audience.
There are a million ways you can share valuable information with the audience using TikTok videos.
Sharing educational content is a great fit for the inorganic strategy where you buy TikTok likes to get the initial push to your content and profile.
People love being entertained. Videos with entertaining content tend to do extremely well not only on TikTok but on every platform.
Most people look to buy TikTok views without trying to create entertaining content. This is a huge mistake that should be avoided.
Humor, sarcasm, weird acts, challenges, sequels, lip sync, and dancing acts are very popular on TikTok.
If you can create a variation of these genres, you will get traction by the algorithm and have better chances to go viral.
Engagement with the content is one of the surest ways to get the virality effect for your videos on TikTok.
One way to get huge engagement on your videos is to ask your audience to like, comment, and share.
As creators, we tend to ignore this simple act of asking or call-to-action in our content. Just asking greatly improves audience engagement.
This works great especially if you create videos around real-life stories, daily happenings, personal achievements, and failures.
Secret Formula To Create Viral Videos
You might be wondering what is the secret sauce to going viral on TikTok. Well, there are more than one or two ways.
Oftentimes, stupid acts go viral, while genuine value-packed videos tank. As creators, we never know which video gets on the For-You page and gets the virality effect.
You can buy TikTok views but the real virality comes with following a comprehensive strategy.
The good news is that there is a proven secret formula to creating viral videos on TikTok. There is a great chance that if you create videos following this framework, you will get viral videos quite often. We call it the hook, story, and offer framework. Here is a breakdown of each of the components;
Hook, Story, Offer Framework
Of all the content strategies that we have seen on TikTok, this one has done wonders when it comes to getting a video to go viral. Hook refers to a bold claim, a shocking fact, or anything that stops the scroll. The first 3 seconds of your video should have a hook that captures the attention.
A great way to do this is to add prominent text with emojis to get the job done perfectly.
Story is the main content that takes the bulk length of a video. It should share valuable pieces of information with the audience and educate them. Offer is the call-to-action or CTA that is added at the end of the video. It may be a shout-out for a partner brand, a call for the bio link click, or to send people to a website.
The Winning Strategy
When you have a new account on TikTok and have no following yet, this is a best practice to niche down on your audience.
Instead of targeting everyone on the internet who is interested in self-help topics, you might create content for college students who need guidance about self-help.
Creating content following 3 E’s
You should create content around education, entertainment, and engagement factors. This is a great way to go viral and grow fast.
Follow Hook, Story, Offer strategy
Hook and retain your audience with this super-powerful framework most veteran marketers are using in 2023 and beyond. This is a universal proven strategy that works.
Use Niche-down Hashtags
Instead of using hashtags with millions of views, it is much wiser to niche down on your hashtag strategy and stay with hashtags of around 100,000 views. Once your profile grows and you win some credibility, then you might use large-volume hashtags.
Add Call To Action
Always use a call to action in your content to increase engagement and the potential reach of your content.
This one is big. Most of the people who create accounts on TikTok with a goal just quit after trying for a couple of weeks. Content marketing is a long-term game and TikTok is no different. It takes consistency to eventually get the virality effect and grow your following on TikTok.
Will TikTok Ban Me If I Buy Views?
The answer is no. You are not banned on TikTok if you buy TikTok views. But there are things to consider before deciding to buy TikTok likes or TikTok views. First of all, long-term success on TikTok or any social platform is attributed to the quality and relevance of your content.
Also, a winning marketing strategy is to use organic as well as inorganic ways to bring views and grow followers on TikTok. Like any paid method to generate traffic online, it can yield amazing results for your brand and business if done right. On the flip side, it may result in far less than expected results for your marketing efforts.
We truly hope that most of your answers regarding how to crack the TikTok algorithm have been answered and that you have had a lot of aha moments. Let us know which has been your favorite tip or strategy in this blog and which strategy you are going to implement first.
Are you going to try hook, story, offer framework, or you might add a call to action to your content? Let us know in the comment section below. You may also suggest anything we might have missed that should have been added.