Leveraging AI in the UX Landscape
A User Experience (UX) designer’s primary goal is to ensure that the user’s needs are understood while designing an interface. The development of an application or service will thus inevitably require an understanding of user behavior in creating an engaging ecosystem, simultaneously spurring conversions. A seamless experience is what forms the essence of an ideal UX design.
Why the need for UX design?
The process of creating a friction-free application or product that users will love interacting with, heavily depends on the UX design. Several UX design bootcamps and courses equip a UX developer to design an interface, keeping the audience in mind. The user is always at the center of any decision. That makes the user experience even more crucial. To get a better picture of this, check out the following case studies:
- As per a 2018 survey conducted by Unbounce, which involved 750 consumers and 395 marketers, about 70% feel that the time taken for a page to load impacts their decision to buy from a particular online retailer.
- The same report states that more than half of a given number of website visitors leave a page if they have to wait for more than 3 seconds.
- A PWC report found that 32% of customers abandon even their preferred brand after one bad experience.
Thus, a UX designer is entrusted with a huge chunk of responsibility while creating a platform online. The power of technology has been tapped on to a large extent. But the scope does not end there. The advent of AI can prove to be a life-changing boon in shaping the UX design space. In order to achieve this, you can Buy a ChatGPT Subscription.
Why the need to team up with AI for UX designers?
The advent of Artificial Intelligence (AI) has called for humungous change across different spectra. For the foreseeable future, all we can see is AI making substantial strides in almost every realm of work. Several tasks, which were previously under the purview of human intelligence, are now automated. Therefore, it begs the question, how can a UX designer stand the massive automation wave? To put it more precisely, can UX designers leverage AI to create the best user experience for consumers? The answer is a definite yes! To understand this further, let’s go through the various processes involved in UX and how AI can potentially help UX designers achieve their goals.
Ideally, UX designers do thorough research to gain insights into the preferences and goals of the user. Through interviews, surveys, beta testing, and user data analysis, the designer also identifies several pain points, i.e., the issues and inconveniences that a user is likely to encounter. The lack of user-friendly features is something that hinders effective user experience.
How AI can help-
AI can process and analyze huge amounts of user data, to identify certain patterns and trends in consumer behavior. This analysis will prove intensely beneficial for UX designers while brainstorming content, design, and features. With AI on their side, designers can make informed decisions on creating effective interfaces, while focusing on feature prioritization as per user tendencies.
Now that we know the indispensable role of user research in the development of a product, we can safely say user behavior data goes in tandem with machine learning. This combination helps the designer in delivering individualized or tailored functionalities per user. Constant profiling of the user and aligning the interface with their needs is something personalization largely helps with. This assures the end user that their needs are prioritized.
How AI can help-
Amidst the rapid digitalization, most businesses are on the lookout for ways to build a sustainable rapport with their consumers and offer them customized user experiences. AI can optimize this process of personalization even further. From collating extensive user data to analyzing their browsing inclinations and purchasing patterns, from understanding a user’s social media interactions to their search records, an AI-powered algorithm can predict recommendations to the user in compliance with their needs in real time.
An idea first materializes into a prototype before finally taking shape into a product. Thus, designing a feature model is important to comprehend the user’s response to it. This step is relevant to identifying and troubleshooting possible bottlenecks and predicting how well a product can be received by its target audience.
How AI can help-
With prototyping being an essential aspect of product development, AI can play a crucial role in building functional prototypes by producing codes from natural languages. AI can convert instructions into codes. AI-driven tools can aid in developing prototypes from wireframes and sketches, which is a boon for UX designers finetuning their projects. Moreover, AI-powered functionality testing can help gain insights about user interactions with the prototype, ironing out any usability issues during the final stage of development.
User navigation contributes to the design massively. A UX designer should be able to help the end user achieve their end goal while using a product. This brings a myriad of design factors to the fore, such as menu taxonomy, call-to-action (CTA), that help content, essentially to encourage and guide the customer through the process.
How AI can help
Several writing tools, such as CopyAI, are becoming vital in bringing design and content together. Usually, wireframes can incorporate placeholder text, which is finalized in the later stages of app development. AI tools can fast-track this process by suggesting specific texts aligned to SEO requirements, whilst also enhancing user navigation.
Communicating with the customers through your app is what adds to the user experience. Knowing that the average human attention span is considerably short, the UX designer must optimize this communication. Over the years, video interfacing has gained popularity across several platforms and has been an efficient way to engage consumers. Via this addition, customers are apprised of the product features and relevance in a quick yet attractive manner.
How AI can help
AI-based tools can analyze visual content, such as images and videos to examine user reactions. This can aid in augmenting the visual elements. With the ability to comprehend facial expressions, tones, and several other cues, designers can further address user needs, optimizing user engagement.
While this might seem to be a separate aspect of product development, it is closely tied to UX design. This stage is where a designer must ensure that the product establishes a unique identity in the market, although UX designing is all about the consumer’s needs. However, aligning the two aspects is important to brand identity, which is impossible without determining user credibility.
How AI can help
AI has revolutionized the art of branding due to its ability to predict user behavior and analyze existing consumer data. From predictive analytics to chatbots, AI tools can be further deployed to observe online platforms and understand customer perspectives, which can further contribute to user satisfaction.
Also known as A/B testing, Split testing is a method to identify how a concept can be presented in the most efficient manner. This also involves ideating different variants of a particular product, whilst creating different user groups to understand which feature works best. This process involves statistical analysis, and deciding different elements such as the color, size, font, CTA, photo, and illustrations. It can be tricky for the designer to decide how best they can optimize the user experience.
How AI can help-
The automation of the A/B testing method can be helpful in a way that it minimizes the risk of human error. Various machine learning algorithms, with the capacity to collect and analyze sizable amounts of real-time data, can expedite the development process.
Why the need for a healthy balance?
AI for UX designers is anything but a threat. There are several ways in which UX designers can leverage the potential of artificial intelligence to create the best user experience. While AI can be relied on for the technical parts, human intelligence remains unsurpassed in terms of creativity. Automation eases the more mundane tasks, while the complex tasks can be focused and entrusted with the human brain. In a nutshell, UX and AI can go hand in hand to bring out maximum creativity and efficacy, and more importantly, place focus on the user’s perspectives and demands.
Anjani Vigha is a technical as well as creative content writer at Thinkful, a Chegg service. She is an outgoing person, and you will find her near books, arts and explore the miraculous world of technology. Connect with her on LinkedIn or Twitter.