Todd Sumamno
Social media is a great way to get the word about your project or brand out there. You’ll notice that most mega-corporations, actors, and even small businesses often utilize their social media to promote themselves. However, the journey to success is not all that easy.
Many content creators that want to boost their reputation on social media such as Instagram don’t know where to start. Even if they do, they quickly lose their way and get lost among all the other content creators out there. As a result, their marketing plan fails.
However, we’ve decided to put together the ultimate Instagram marketing guide to help your posts break through into the mainstream! Keep reading to find out where you can improve your Instagram marketing plan.
Step 1: Determine your brand and audience
Determining your brand is important as your audience will recognize you with the help of this. Think about your signature colors and a symbol you’d like to be associated with. Some brands even use mascots that are impressionable and memorable.
Your audience should also play a part in how you design your brand. Most companies and businesses won’t adopt a colorful theme if their specialty is something more serious such as law. However, there are a few examples where this has turned out to be even better for the companies.
Determining your audience will also help you figure out what kind of content to post. Companies and brands trying to appeal to younger audiences will more than likely use slang and popular terms. For example, if you’re targeting users that enjoy the best new online casinos, you’ll post different content than brands that are targeting fishing enthusiasts. That’s why it’s important to find topics that pertain to these users, such as the best sites to play blackjack or 5 tips for poker that will help improve gameplay.
Step 2: Set goals
Setting goals can help keep your mind on what you want to achieve with your Instagram account. It can help you plan out your posts and know whether or not the content you’re posting is working.
You can set both long-term and short-term goals. A follower goal, amount of views on a video, comments, or simply monetizing your channel are good places to start. You can also set a goal for how many posts you want to put out in a certain amount of time.
Short-term goals should mainly serve as your daily motivation. Breaking big goals down into little ones can make it all seem a bit easier and more attainable. Reaching 200 followers in a month sounds more attainable than reaching 2400 followers in a year.
On the other hand, long-term goals should give you something to look forward to. Looking back and seeing you gained 2400 followers in a year is a rewarding feeling, and these goals help you keep going.
Make sure these goals are realistic and don’t shoot higher than you can reach. It could lead to disappointment after you see things aren’t working out.
Step 3: Consistency and quality
Consistency and quality are the two most important factors of marketing on Instagram. If you want your audience to pay attention to your products, you need to post about them often.
However, even daily posts won’t attract attention if you don’t put effort into them. Good filming equipment, editing programs, and interesting captions can help you gain more traction.
This is a constant learning process, as different forms of content attract different numbers. For example, Instagram reels are a great way to get your product out there. This is because the algorithm favors reels over regular posts.
Furthermore, more and more Instagram users are watching reels than scrolling their feeds. Many other content creators and companies have already seen this and taken the opportunity to get their products recognized.
Additionally, there are always new tips and tricks to learn that will help make your content unique and attention-grabbing.
Brittany
