6 Tips to Successfully Perform Multivariate Testing

Every now and then, you hear Internet marketing gurus use phrases like “multivariate testing,” “website optimization,” and “A/B testing.”

You wonder if they are speaking a language you should learn to expand your company’s market share and survive in the e-commerce battle.

Relax; this is not a new language you need to learn. These concepts are not complicated. With the right approach and some effective legwork, you can perform multivariate testing and optimize your company’s website.

Some Fundamentals Before We Move On

To understand Multivariate Testing, you need to have a website first. If you don’t have one, you can check for web design auckland and get your site up and running.

Now, let’s explain some basics about what we’re talking about here. When search engine optimization (SEO) specialists talk about “website enhancement” and “website optimization,” they mean the same thing—which is, roughly speaking, a set of tactics you adopt to make your website appealing.

Here the word “appealing” covers everything, from instructiveness to aesthetics, but the most important thing is conversion rate. In other words, your website has to be designed in such a way that customers decide to buy your products or services.

Multivariate testing means setting a list of specific variables and evaluating two or more simultaneously in a tightly scrutinized experiment. The key is to be consistent in the test, though.

Multivariate Testing Tips

Assess Your Portal

Gauge your website’s overall condition, and pay attention to things like content, social media orientation, FAQ sections, and e-commerce approach. Also, figure your overall search rankings and average conversion rates. Then, decide what needs to be fixed.

Schedule Test Batches

Once you’ve figured out elements to be corrected, group them in batches. Determine testing priority as well as potential combos that may yield the best result in a cost-efficient way.

Specify Test Iterations

In multivariate testing lingo, iteration is synonymous with a variation. Here, you should determine how to test various elements in the batches. For example, if you find out that five things need to be fixed on the website, determine whether you would modify and test Item 1 through Item 5, or whether you would assess only the first three items, or yet whether you would rather evaluate the only Item 1, Item 5 and Item 2—in that order.

Perform the Multivariate Test

Perform the multivariate test using tools that allow you to do website optimizations.

Interpret Results

Once the results are in, pay attention to things like consistency and effectiveness. In other words, interpret the results with an eye for detail, especially things that pop up consistently in the results.

Deploy an Updated Portal

Implement your website the iteration that yielded the best combo of desired results, consistency, and effectiveness—but don’t forget “conversion rate” because the last thing you want is a portal that looks nice but cannot help your company generate one cent in sales.

Bonus: Search the Right Keywords to Bring The Right Traffic

The best keywords are those that have lots of competition, often in the millions, because those are the ones that are searched for the most, cause and effect people! It isn’t easy to rank for those keywords, but there is a way.

When doing keyword research, there are always long tail keywords. A longtail keyword is simply a phrase with the main keyword in it.

Example:

Main keyword: Computers

Long Tail: Buy Cheap Computers with 4gb RAM

If you look at the competition for most any popular main keywords, it is usually very high. Keywords like money, credit cards, loans, mortgage, insurance, health, cell phones, computers, laptops, cars, the list can go on and on.

Ranking for these keywords is going to be a long hard road. So, what you need to do is target the long tails for them and rank for those.

Let’s say you want to rank for cell phones, which has 2,700,000 competing sites with allintitle search query. So, you need to find a couple of good long tails that still have a good amount of searches and much less competition, for example, cheap cell phones (15,000 competing sites) and buy cell phones (8,910 competing sites).

Next, you need to build links with those phrases in the anchor text. Over time, your site will rank for those long tails. Still, because the main keyword cell phones are in those longtails, your website will inadvertently begin to climb in the SERPS for cell phones, depending on the link-building efforts. The quality of the backlinks will get there sooner or later.

Makes sense?

You can do this repeatedly with any keywords, but again you always need to check Page 1 of the results because some keywords are just not worth it. After all, too many big guns sit on Page 1, all though nothing is impossible. It just takes more effort, experience, and time.

Take-Away

To perform a successful multivariate test, familiarize yourself with the concept of website optimization, a key component of today’s e-commerce tactics.

Then, understand the steps involved in an effective multivariate assessment and how they can help elevate your organization’s marketplace stature.

Don’t forget, in the process, that you can always reach out to an SEO specialist or use specialized tools if the need arises. Otherwise, the process is not complex, and you can coordinate it on your own.

 

  • Todd Sumamno

    Todd is a seasoned writer and journalist with a passion for exploring the intersection of technology and design. With over a decade of experience in the industry, he has established himself as a trusted voice in the tech and design communities. Todd's writing career began in the early 2000s, when he started contributing to various online publications and blogs. He quickly gained a reputation for his ability to break down complex technical concepts into engaging and accessible language, making him a go-to writer for tech companies and startups looking to communicate their ideas to a wider audience. In recent years, Todd has focused on writing about the latest trends and innovations in the tech and design spaces. He has covered everything from artificial intelligence and machine learning to user experience (UX) design and human-computer interaction. His writing has appeared in a range of publications, including major tech websites, design magazines, and industry-specific journals. Todd's writing style is characterized by his ability to balance technical accuracy with engaging storytelling. He is known for his ability to distill complex ideas into clear and concise language, making him a favorite among readers who are looking for in-depth analysis and insight into the latest tech and design trends. When he's not writing, Todd can be found attending industry conferences and events, where he stays up-to-date on the latest developments in the tech and design worlds. He is also an avid user of new technologies and loves to experiment with new tools and platforms. Overall, Todd is a highly respected and experienced writer who is dedicated to helping readers understand the latest trends and innovations in the tech and design spaces. His writing is informative, engaging, and always insightful, making him a valuable resource for anyone looking to stay ahead of the curve in these rapidly evolving fields.

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