How the Premier League Logo Has Evolved

 

The English Premier League is renowned globally for its top-tier footballing action. With powerhouse clubs and star players, the league’s reputation precedes itself, drawing in fans from every corner of the globe.

However, the Premier League logo has been something of a success and is instantly recognizable to those who see it and are fans of the game. The league attracts people from all over the world, some who cheer on teams, others who just want to watch good football and even those who leverage betting opportunities. But how has the Premier League logo become so recognizable, and evolved into what it is today? According to Instant Casinos’ guide, the logo’s prominence isn’t just due to the league’s widespread popularity, but also because it’s been frequently featured in promotions and partnerships with online betting platforms, making it a familiar sight for those engaging in sports betting as well as general football fandom.

The Evolution of the Premier League Logo

Perhaps the most fascinating aspect of how the Premier League logo has developed has been the lack of a sponsor on the current logo. The league does have a sponsor, but on the new logo which was released in 2016, no sponsor is on it for the first time since the league was created.

The league is still sponsored by Barclays and will remain so until the deal runs out in 2022, but they no longer feature on the logo. In the past, whoever has sponsored the league has been noticeable on the badge too, so this is not just something connected to Barclays.

The logo has always featured a lion, something that the league may have taken from the FA, who have the famous Three Lions logo that England use on their international shirts. The thinking here is that the Premier League is just one aspect of the FA and of football in England, so they are using one lion on their logo.

We have seen different views of the lion, from head shots to full body shots and many that include the lion being on the logo with a football.

What Does Today’s Premier League Logo Look Like?

Depending on who you ask, you will either get the answer that the current Premier League logo is a modern and simplified version of the logo, or you will be told that it is a boring version of it. When you look at the different business logos out there, you will see that some are simply with little impact and others have been designed to get in your face and wow you.

In the past the Premier League have needed to be a company that shouts loudly and shows themselves off to people, in a bid to build up the brand. Now, that is no longer needed and this could be the reason why their logo has taken a backward step to something a lot simpler over the past few years.

It could also be why the league has opted to take off their sponsor too. Rather than focusing on the financial aspect of having a sponsor on the logo, the league want to just have something that is simple and easily recognisable for fans around the world.

 

  • Todd Sumamno

    Todd is a seasoned writer and journalist with a passion for exploring the intersection of technology and design. With over a decade of experience in the industry, he has established himself as a trusted voice in the tech and design communities. Todd's writing career began in the early 2000s, when he started contributing to various online publications and blogs. He quickly gained a reputation for his ability to break down complex technical concepts into engaging and accessible language, making him a go-to writer for tech companies and startups looking to communicate their ideas to a wider audience. In recent years, Todd has focused on writing about the latest trends and innovations in the tech and design spaces. He has covered everything from artificial intelligence and machine learning to user experience (UX) design and human-computer interaction. His writing has appeared in a range of publications, including major tech websites, design magazines, and industry-specific journals. Todd's writing style is characterized by his ability to balance technical accuracy with engaging storytelling. He is known for his ability to distill complex ideas into clear and concise language, making him a favorite among readers who are looking for in-depth analysis and insight into the latest tech and design trends. When he's not writing, Todd can be found attending industry conferences and events, where he stays up-to-date on the latest developments in the tech and design worlds. He is also an avid user of new technologies and loves to experiment with new tools and platforms. Overall, Todd is a highly respected and experienced writer who is dedicated to helping readers understand the latest trends and innovations in the tech and design spaces. His writing is informative, engaging, and always insightful, making him a valuable resource for anyone looking to stay ahead of the curve in these rapidly evolving fields.

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