BrittanyYour ecommerce store is well designed, with a highly polished website, a fully operational checkout system, and you managed to snag the domain name you wanted on the first try. All in all, it looks great – from the outside.
But what’s going on behind the scenes? Maybe things feel a little more held together by sticks and glue? If that’s the case, we’re here to help.
When your ecommerce business looks good, that’s one thing. It needs to work well too, right down to the software you’ve invested in. So here are a few factors to think about smoothing out, for true operational simplicity and functionality.
What’s Your Review Process Like?
Part of being an online business is having a strong review score. Without one, no one is going to take a chance on your business – no matter how low you plunge your prices.
You’re going to need a review process to make sure you get feedback on a regular basis. No small business can rely on a review here and there; you need your customers to leave as many glowing reviews as you can manage.
So you may need to set up review reminder emails. Without them, your customers may only leave their thoughts for the world to see if it occurs to them to do so!
Do You Have an Idea of Your Profit Margins?
Working out your profit margins can be quite difficult. After all, it’s not just a simple matter of splitting what you make into what you can keep and what needs to be paid out again.
There are other things to account for within this conundrum, including the costs of your time, your materials, and your overheads. And don’t forget about sales tax you have to tangle with too, which can vary if you’re selling to international customers.
You’re going to need some accounting software to track all of these things for you. It’s much easier to let a spreadsheet get the actual number crunching done, while you only need to keep your hand on the steering wheel!
How Do You Approach Marketing?
Marketing can’t just be a shotgun process. You can’t just fire things at a wall and see what catches attention. You need to have a clear marketing process, goals, and methods to get there.
Most ecommerce businesses market via social media. But when it comes to social media, things can be a lot more flexible than most people are comfortable with. That’s going to cost you if you’re not ready for it.
Because even if you post once or twice per day, there’s no guarantee the algorithm is going to pick this up for anyone other than the two or three people who interact with you anyway.
You need to have an adaptive marketing campaign on your side, so you’ve always got something to try out next.
So, your ecommerce business looks good, but is it working just as well too? These are the points to check!
