Todd Sumamno
As we move into 2022, the landscape of SEO is changing. While some aspects of SEO will remain the same, others are likely to evolve in the coming years. Also, Google is constantly updating its algorithms, and new technologies that can greatly impact your website’s ranking are emerging. What worked 10 years ago won’t necessarily work today, and what works today may be obsolete in a few years. This means that businesses need to be adaptable in order to survive the competition.
To stay ahead of the curve, it’s important to for local businesses to work with an Auckland search engine optimisation company that is up-to-date with the latest trends and changes. Business owners need to hire an SEO provider that ensures that their clients’ websites are optimized for success.
Some of the key changes and trends we are seeing in SEO this 2022 include:
– The rise of voice search: There will be a continued shift away from keywords and a shift towards natural language search. With more and more people using devices like Amazon Echo and Google Home; and voice-activated assistants like Siri and Alexa to perform online searches, it is important to optimize your website for this type of search. This means using natural language and long-tail, relevant keywords that are more likely to be used in a spoken search – easy to understand and free of jargon. Businesses need to adapt as this trend is likely to continue in years to come.
– The importance of mobile: We are also seeing a shift towards mobile-first indexing. Google has been moving towards this for years now, and it’s finally set to become default in 2022. This means that businesses need to make sure their website is mobile-friendly if they want to rank in Google’s search results. In addition to this, with over half of all internet traffic now coming from mobile devices, it’s critical to ensure your website is optimized for mobile and smaller screens. This means having a responsive design that loads quickly and is easy to use on a smaller screen as people tend to navigate away from sites that are not mobile-friendly.
– The growth of visual search: Visual content is also becoming increasingly important. Videos, infographics, and images are all being used more and more to capture attention and convey information online. Thanks to technologies like Google Lens, people are now able to perform visual searches by taking a photo of an object or landmark. To make sure your website comes up in these types of searches, make sure you’re incorporating visual content into your SEO strategy. You also need to ensure your images are optimized with the correct keywords and tags.
By keeping up with these trends, you can ensure that you business stays ahead of the competition in the ever-changing world of SEO. If you want to stay ahead of the game in SEO, it’s important to work with an experienced and knowledgeable SEO company. So make sure you do your research before hiring your SEO provider as this choice could make or break your online success.
Brittany
