Things to Remember to Create Your Logo

 

Your logo is a crucial part of your business’s success. A logo can and should be one of the most recognizable aspects of a brand. Many may think creating a company logo is easy, but it is much more complicated than simply throwing some design elements together.

The symbol you choose is the imagery you tell people about your company’s service, products, and ideals. That’s a lot to convey in such a small package. If you haven’t realized it yet, your logo even how small it says speaks louder than its design. If you are planning your business logo, here are some things to remember to help you create one.

Strive for Originality

While looking at your competitors’ logos is a good starting point, be careful not to let others’ designs have too much influence on your logo. Your goal is to have design elements that stand out from the rest of the crowd. You may take inspiration from other symbols you find; however, try to identify how each hits the originality target or seems too similar to others in the same industry. Your business is individual, and your logo should also be. Think about what makes you different and strive to incorporate that into your logo.

Produce a Logo That Transcends Time

Logos and emblems are not exempt from trends that come and go. Avoid future re-branding expenses by designing a symbol that will go beyond time and trends. As seen on A design that’s “in-style” today may very well seem outdated in the next few years. Following design trends may also have your logo looking too similar to other related organizations.

Simple is Better

Some of the most memorable logos are the most simplistic in design. However, simplicity does not have to take away from the impact. For example, Nike uses the swoosh symbol, which suggests speed and movement in design and sound. The swoosh looks like a wing, similar to the Greek winged goddess of victory, Nike. Therefore, flight, speed, and achievement are all conveyed through a simple swoosh.

Avoid Over-Designing

Even simple designs can fall victim to excessive design work. Less is usually much better, and while you are trying to communicate much information, it’s best to avoid putting too much into your design. For example, intricate designs may not work well in small formats, and complicated logos may confuse your audience. You may want to work that one last element into your design but think instead about how it could be more precise or less busy.

Ask around

Your investment in the design of your company’s logo puts you closest to the project, so it is important to have other people look at the design. The second pair of eyes can help you determine whether or not your logo is perfect. Once you have that, you can ask for their opinion. What appears to be a gem to you might not make sense to someone unfamiliar with your products or services. You may have also missed unintended hidden meanings that another set of eyes could quickly identify. Be sure to have many trusted and invested people take a look to verify you are on the right track with your logo.

A powerful logo carries the totality of your business. As seen on Boredpanda.com, SharpSuits have created numerous design for clients’ feedbacks. All of which to say that companies have spent large sums designing and redesigning logos, while some of the most successful brands have developed logos for nearly nothing. Use these tips to create a striking and effective image that ensures success for the long run. Your company depends on it.

 

  • Todd Sumamno

    Todd is a seasoned writer and journalist with a passion for exploring the intersection of technology and design. With over a decade of experience in the industry, he has established himself as a trusted voice in the tech and design communities. Todd's writing career began in the early 2000s, when he started contributing to various online publications and blogs. He quickly gained a reputation for his ability to break down complex technical concepts into engaging and accessible language, making him a go-to writer for tech companies and startups looking to communicate their ideas to a wider audience. In recent years, Todd has focused on writing about the latest trends and innovations in the tech and design spaces. He has covered everything from artificial intelligence and machine learning to user experience (UX) design and human-computer interaction. His writing has appeared in a range of publications, including major tech websites, design magazines, and industry-specific journals. Todd's writing style is characterized by his ability to balance technical accuracy with engaging storytelling. He is known for his ability to distill complex ideas into clear and concise language, making him a favorite among readers who are looking for in-depth analysis and insight into the latest tech and design trends. When he's not writing, Todd can be found attending industry conferences and events, where he stays up-to-date on the latest developments in the tech and design worlds. He is also an avid user of new technologies and loves to experiment with new tools and platforms. Overall, Todd is a highly respected and experienced writer who is dedicated to helping readers understand the latest trends and innovations in the tech and design spaces. His writing is informative, engaging, and always insightful, making him a valuable resource for anyone looking to stay ahead of the curve in these rapidly evolving fields.

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