Todd Sumamno
Competition is fierce for most businesses, and the chauffeur service is no exception. To stand out from the competition, you need the best marketing for your company. Follow the tips offered here and you’ll find so many customers for your chauffeur business, you’ll need to hire help.
Create A Top-Class Website
Say you want to operate the best car service in Miami or another location. The most important digital advertising step when you start is to put together an excellent website. It should work well on PC and cell phones, and all of your marketing efforts should drive traffic to it.
Some of the things your car service or chauffeur service website should have include:
- A simple and clean design that can be quickly navigated
- A high-class image that will make people want to choose your service
- As easy as possible sign up for services
Your website also should have plenty of testimonials and positive reviews on Google Reviews, Yelp, etc.
Be About The Customer
Whatever your business, having happy, satisfied customers is the most important thing. Some ways you can be as customer-centric as possible in your chauffeur business include:
- After each trip, ask if there is anything you can do to improve the experience.
- Be clear about trip pricing at all times.
- Be at least 10 minutes early to pick up every customer. If traffic gets in the way, communicate well in advance that you will be late.
- Keep your vehicles clean and safe.
- In addition to asking for positive reviews, ask if they will refer you to their friends and family.
Develop The Best Online Reputation
There are so many choices for consumers on the Internet, so how do you differentiate your company from others?
People who are looking for chauffeur services in your city want to know that you’re reliable and offer great service. Many will probably check online reviews and what other customers think of your services. Online reviews from past customers can be the most important way to get more business.
How do you get positive reviews? Well, you will usually need to ask. Mention that you would appreciate if satisfied customers would leave a review at the end of the drive. You also can send each customer a follow-up text or email with a link to a major review site.
As you gain more positive reviews, your online reputation will rise, and more people will choose your company for reliable chauffeur services.
Reduce Response Time
We live in a hectic and fast-paced world, and potential customers won’t wait an hour anymore for your company to respond. There are plenty of choices online, so make sure you return their calls, texts, and emails in minutes, if possible.
You also can outsource your call management once you are getting a lot of business. Just be sure the person is handling the calls quickly so no customer needs to wait more than 10 or 15 minutes to get services lined up.
Hire Good Drivers
When your car company grows to the point you need more drivers, only hire the best. Remember, the drivers are your company’s image. They will be interacting with customers every hour and every day, so you want to find good drivers, but how? It helps to ask your current drivers for referrals.
No matter who you bring in as a potential hire, always check their references and driving record. Also, be sure that their first trips are relatively short and easy so you can see how they do before giving them more complex routes.
We hope that these small insights will help you begin or successfully expand your chauffeur business.
Brittany
