Todd Sumamno
Video marketing remains one of the most impactful strategies to drive customers and boost sales. Compared to other types of content, videos are more exciting and convincing for many audiences today.
Over the past few years, social media videos have become a part of video marketing practices. Social platforms become homes to thousands of video content uploaded every hour. In a sea of content, making yours stand out in the crowd is getting even more challenging.
You can leverage social media video tools to help you create quality videos. With the vast options available on the market, it can be overwhelming for you to choose the best one. So, we’ve listed seven affordable social media tools to try in 2023. Keep reading!
Free Social Media Video Tools
Every social media platform has in-built features to create videos, but they are not the best to rely on. Video editing features on social media are minimal. You may only edit no further than giving effects and stickers on your video.
To craft quality videos, sometimes you must take the extra mile by leveraging online tools or platforms. They have more advanced and comprehensive features to support your creativity. Below are social media tools that can help you boost sales in 2023.
1. Video Marketing Blaster
Video Marketing Blaster is one of the best tools to help your video rank high on search engines. It’s more suitable if you run YouTube marketing for your business. The tool enables you to stay on top of the competition with less effort.
Video Marketing Blaster is a two-in-one tool that helps you create videos and apply optimized SEO. Its keyword finder assists you in creating targeted titles, descriptions, and tags for your video.
Other key features of Video Marketing Blaster include:
- Autopilot SEO optimization features
- Keyword generator
- Competitor analysis
- In-depth video performance analysis
- Easy-to-use interface
With tons of valuable features, Video Marketing Booster has no free plan. However, its subscription costs are relatively affordable. You can pay $27 with a 60-day money-back guarantee.
2. Canva
Canva has been soaring in popularity as a free editing platform. It used to only have photo-editing features, but the recent upgrades have brought video editing tools to the platform.
Users can use editing features to create videos in any format. Canva provides automated templates for Instagram reels, YouTube shorts, and many more. Users can add text, stickers, animations, filters, and audio in no time. It can be an alternative to create your own animated commercial videos for social media.
Some of Canva’s main video editing features are:
- Image enhancer
- Add frames and text
- Video trimmer
- Stock images and audio
- Illustrations
- Curved text generators
- Video templates
You can find many more features on Canva. Best of all, it has a free plan that you can use without spending a single dime. However, with more advanced features, you can try its paid plan for $12 per month.
3. Headliner
Having captions on your video is one of the keys to making it thrive. Captions on a video are proven to be able to drive more traffic, accessibility, and reach. A survey reveals that 69% of viewers watch videos without sounds.
Headliner can help you create videos with captions through easy steps. The platform can generate video captions automatically. Not stopping there, you can also turn podcasts into shareable videos. You can add more elements like images, GIFs, audio, etc.
Below are some more winning features of Headliner
- Audio transcription
- Audio clipper
- Video transcription
- Text animations
- Multiple sizes for social media posts
- Full HD export
Headliner is available for iOS, Android, and desktop. You can use it for free with some feature limitations. The paid plan starts from $9.99 per month or $79.99 per year, which is still affordable for small businesses.
4. FilmoraGo
If you’re looking for a more comprehensive social media video editing tool, Wondershare FilmoraGo is an excellent option. It allows you to edit social media videos through your desktop easily.
FilmoraGo has essential editing tools, such as trim, split, crop, split control, and more. Beginners will have no problem using the tools. What’s more impressive is you can get your edited videos without any watermark and video length limitations, even for its free version.
Some features you can get on FilmoraGo include:
- Speed control
- Reverse
- Voiceover
- Audio mixer
- Picture-in-picture
FilmoraGo is available for iOS, Android, Mac, and Windows. You can use it for free for mobile or desktop versions. The paid plan starts at $49,55 per year with advanced features.
5. Soapbox by Wistia
Different from the previous ones, Soapbox comes as a Chrome extension. It lets you record, edit, and share videos in simple steps. You can even record your desktop screen and webcam.
With its free plan, Soapbox lets you be creative with your video. You can create enticing thumbnails, customize colors, and add a link at the end of your video. Adding links to your video can help you create interactive posts and boost conversion faster.
You can also get other features from Soapbox, which include:
- Content Library
- Content management
- Activity dashboard
- Interactive content
- Text editing
You can get Soapbox for free with feature limitations. Paid plans are also available for more advanced options that start at $29 monthly. The price is still affordable, even for individuals and small businesses.
6. Typito
Typito is a great editing tool to make your video more recognizable in the sea of content. It allows you to add a branded banner to your video. This way, you can improve brand awareness through social media.
Typito only comes in a web version and you can do many things on it. It lets you resize your video according to specific platform formats. The drag-and-drop interface is friendly for users of all skill levels. Here are some more features of Typito.
- Text overlay
- HD resolution
- Merge and split
- Speed controller
- Brand overlay
- Audio adjustment
- Media library
Typito has a free plan for anyone to use. You can always upgrade to a paid monthly plan that costs $12.99. In addition, you can only delete the Typto watermark on your video through its paid plans.
7. Vimeo
If you run multiple social media platforms, Vimeo can help you manage your content. It is a video distribution and collaboration tool with customizable options. As a collaboration tool, Vimeo allows you to invite members to create and share content.
Moreover, Vimeo lets you know your viewers, including the time and demographic information. It provides vast storage, video management, and privacy settings for your video content. You can get more features to boost your social media videos, which are:
- Review tools
- Team collaboration
- Marketing and monetization
- Lead generation
- Call-to-actions
- Social sharing
You can find more features on Vimeo that can be useful for your overall social media video performance. The plus plan for a single user costs $7 per month, and the business plan costs $50 for ten users.
Create Videos That Grow Your Business
You now have the tools to create quality, economical videos. So what videos should you produce first to help your organization grow?
Ideally, you want to build a library of videos that lead prospects to take a desired action – usually to buy a product or service.
To that end, you can use video to draw attention to your brand, interest people in what you sell, build trust, answer prospective customers’ questions, and educate customers so that they’re primed to buy. You can achieve these objectives by creating these essential video types:
- a brand story video
- a video promoting your core product or service
- testimonial videos
- a FAQ video (or videos)
- a series of short educational videos
If your organization uses brand development representatives or a sales team, ask for their input on what marketing videos would help them close more deals. Chances are, they will have some strong opinions!
Takeaway
Leveraging online tools is necessary to create quality videos and optimize them on online platforms. From the above list, Canva, FilmoraGo, Typito, and Headliner are some of the best options for editing videos. Meanwhile, Video Marketing Booster and Vimeo are suitable for content management, analysis, and SEO.
You may find more social media tools other than the ones stated above. But, those that made it to our list are some of the best you can try. They have received countless good reviews and helped many digital marketers produce valuable results.
Brittany
