How to Design a Great Online Casino Site
If you are thinking about designing an online casino, you need to consider lots of things – and not just what you think looks good. You need to create an online casino that is engaging, modern and unique.
Here, we will look at what you need to consider when designing your own online casino.
Firstly, visit comparison sites to see what other top casinos look like. For example goodluckmate.com is a new casino comparison site that can direct you to the best and newest casino. You should create one that looks different from others, to make sure that it stands out. However, when designing the site, you need to ensure that it is still easy to navigate, especially if you are planning on offering hundreds or thousands of games.
Your online casino should be able to direct players directly to the games they like, so they spend less time looking for games and more time playing – better for both you and the players!
Users don’t always have the longest attention span, so you need to make it easy to navigate different categories and sub-sections with just one single tap – on both desktop and mobile versions of the site.
You need to consider the color palette you choose. It will need to have a positive impact when first being opened up and it needs to make a good first impression. Colors can also influence players’ behavior.
Bright colors, such as orange indicate openness, vibrancy and fun, whilst blue hues help to create calm and trust. Another popular base color is black as this means that text, logos and game thumbnails can really jump out from the screen. It also creates a night-time setting, which makes it feel more authentic.
An online casino website is similar to a shop-front – and how it looks should visually and accurately represent your brand identity. You may be going for a more sophisticated and retro casino design. You may be going for a futuristic experience – but your theme and branding has to run through the entire site.
When it comes to registration, simplicity is key. In order to make a visitor a customer, you need to make the process as quick and painless as possible. Competition in the online casino industry has reached unprecedented levels, so you need to optimize the registration process. The pages should load within a second or two and you should be able to fill the registration form with ease.
Players in these times need to be able to access more options than just a bank transfer to fund their casino account. Ideally, a new casino will need to integrate lots of modern payment options – not just cards, but eWallet, prepaid options and even crypto if possible.
We live in a mobile-first world, so your online casino will need to be fully responsive on mobile devices. The mobile version may be a more distilled version of your desktop site, but it should offer a great experience in line with the desktop site.