Todd Sumamno
A product without a label is useless. Unless people know what it is for or what does it contains, they won’t buy it. So, a label has a major role to play in a product’s selling proportion.
But how would you create a label? What goes into a label design, or what type of label would be fit for your product? If you’re having all these questions popping into your mind, don’t worry.
We have got everything sorted over here. First, we will talk about different types of label designs, and then we’ll discuss helpful tips for making one.
Different types of label designs:
Brand Label
These labels contain all information about the brand to which the product belongs. In addition, the label design includes the product’s name, trademark, and other essential information.
Often, we need to learn about the businesses that offer the products we use daily. Thus, a brand label helps customers associate a familiar product with your brand. Even if you promote your brand label on social media with scheduling tools can help your brand gain more engagement. You can plan & schedule google my business posts regarding your brand label to make your audience familiar with your label.
Fold Out Labels
These labels deliver additional content along with the packaging design. These are generally for coupons or to add extra information to a leaflet. They are constructed on a single substrate.
These labels are folded and stacked and come with a primary label. So, a customer can view the essential information, then unfold the label to learn more. It piques their curiosity.
Descriptive Label
These labels display some of the essential information about a particular product. Such labels are standard in the packaging designs for the food and beverage industry.
It is where the product’s ingredients, use, instructions, date of manufacture, and precautions are listed. It will help your customers see the positive qualities of the products you manufacture.
Make your writing easy read, so that people don’t struggle in reading and understand the product.
Specialty Die-Cut Labels
This label design has a specific outline. These are unique, and you can use them for aesthetic purposes. You can use these labels on a particular container or for packaging goods.
Informative Labels
These are labels that give essential information about the product. However, these are different from descriptive labels. The difference is that descriptive labels provide general information about products.
In contrast, informative labels give complete information about products, especially regarding their use, manufacturer, intermediary name, expiry date, etc. Often a QR code can be seen on these labels. Upon scanning it, you can view all sorts of information about the product. A QR code label can easily be created using a QR code generator. You can also avail of the services of a label designer to create such labels.
Grade Labels
A grade label design provides information regarding the quality of the product. These labels describe the product’s features and categorize them as per their quality. For example, a company that manufactures refrigerators can use StarTrack thermal labels to highlight the three parameters: standard, deluxe, and premium or feature ratings as 1 star, 3 star, or 5 star.
Tips to create a label for your company:
Now that you know the different types of label designs; let us understand how you can design your own label. You should get a second opinion on your label by sending out polls so other people can choose which one looks better. Collecting feedback from users can be very beneficial for your label designing process.
Know the Anatomy of a Label
A label has three main components that include adhesive, facestock, and liner. Each of these parts creates a label sheet. Before getting into label design, you need to understand each part separately. The breakdown of each part lets you get a quality label.
Select a Label Template
Before you design a label for your company, make sure you look at different label templates. An extensive library of label templates is available on various software programs. So, check them out and adapt them to your label accordingly. It will help you create the best label for your purpose.
Add Imagery to Your Label Design
To add a unique touch to your label, you can use images to convey the essential elements of your product. Thus, by adding imagery, you can instantly attract the customers’ attention, and they can associate themselves with it.
When choosing an image, try to find something relevant to your brand. The same brainstorming like a logo design goes into label design.
Use Patterns in Your Label
You can also add patterns and particular brush strokes to your label design. It is crucial as it helps you to differentiate your label from others. If that’s not feasible for you, don’t mind to seek the help of a professional label designer.
Choose a Color Palette for Your Label
The colors you use when creating a label design are fundamental as that is how people will perceive your product. They play an essential role in creating emotional ties with customers, significantly affecting their purchase decisions.
Thus, whenever hiring a label designer or creating a label on your own, it’s essential to use brand-relevant colors. Going across your brand’s design guideline is also possible if the design balances quirky hues well.
Regardless of the palette, ensure your brand is easily recognizable so people can stay loyal. Moreover, when creating different versions of the same label, use the same color scheme.
Choose the Right Font for Your Label
One of the essential components of creating a label design is using a font style that is easily readable and eye-catching. Serif and Sans Serif are the most common fonts used in label designs.
As per your business type, the font style will accordingly differ. Therefore, pick a font that goes well with your brand essence.
Craft the Sales Message
Once you have finalized the label design, you must craft a sales message. Think out how you are going to make it fit for sale? You might have a good label design, but it doesn’t mean it will help you sell your product. So, crafting the right sales copy and message is of utmost importance.
Consider the most exciting feature of your product. Put yourself in the shoes of customers and think why people will buy it or what benefits would they receive while buying your products? Considering all these aspects will help you craft a label that will deliver the exact results you want.
Summing Up
The label design and its packaging play a vital role in the marketing of the products. So, when designing the label or explaining your requirements to a label designer, include the essential components and choose the type of label fit for your product.
Brittany
