Netflix Customizes Artwork to Your Tests: How Designers Can Use Data to Micro-Target Customers
Netflix remains the most popular and successful streaming platform, outpacing its rivals like Amazon and Hulu. In 2018, the streaming pioneer will spend over $7 billion on content, including a generous helping of its own originals, which have become both critical and commercial successes. If you’re a subscriber, you know that Netflix tailors its offerings […]
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